TECHNOLOGY INVESTMENTS MATTER
Technology, specifically the web, is also the only means most people 30 and under are accessing their information and social world. The days of printed media, regular television, radio - essentially all of the old-model media mechanisms - are being supplanted by technology that has emerged in force during these first 12 years of the 21st Century. Domains are the key to technology engine.
DOMAIN INVESTMENTS VERSUS THE STOCK MARKET
Comparing the Domain Index (INDX) to the NASDAQ 100
Sometimes, often times, the way to find what you want is to type a short search term, like Hotels.com, and voila! You have found what you want. Sometimes two and three words may be needed, but users are typing domain names, and that is where a high-quality domain name comes into play.
Did you know New-York based Peppercom found over 60% of surveyed Internet users will type in a domain name at least ONCE per day? That's millions of people looking specifically for the object of their search, the category-killer domain name.
BUT WAIT, THERE ARE APPS!
Applications for smart phones, tablets, the iPhone, the iPad and even PCs are definitely a hot item. No doubt, more companies will continue add their apps to the myriad of choices to be found in applications. But, as Luke Wroblewski wrote in "Mobile First", published at the end of 2011, "Native mobile applications are actually increasing web use on mobile devices". Further, mobile strategist Jason Grigsby observed, "Web links don't open apps, they go to web pages."
That pretty much clinches it. More apps means more domain traffic, and you'd better have a good domain name.
NOW WHAT ABOUT CONTENT?
Now we all know YouTube has produced a mass amount of content, nearly all of it user driven. But there are plenty of good companies helping other companies and users get access to great content. And it's not just news or blogs, either. iTunes changed the entire recording industry when it made individual songs available for users.
The explosion in content delivery platforms has continued unabated, and now there are books, magazines, streaming video and streaming audio. But when a user buys these things, not just rents, where do they keep it?
THE CLOUD, CLOUD LOCKERS AND CLOUD SERVICES
It's the cloud. You've heard the term. Now you know the potential. The cloud is where the content will be kept, in cloud lockers. Users will keep their purchases there. Companies will begin delivering more software from there, and devices that access the content will always need to remain in sync.
Investing in the companies that purvey the domains, the content, the cloud lockers, even the raw materials that make it possible, is probably one of the smartest investment strategies you can follow. You just need to know what's out there.
That's why we have built the Fidelity Funding Network!